Supliful launches first-ever TikTok Shop app for white-label consumer packaged goods

Supliful, a custom consumer packaged goods (CPG) and private label dropshipping company, has launched the first TikTok Shop app to offer white-label CPG products. The app is available to TikTok Shop owners in the US and allows its creators to connect their shops with the Supliful dropshipping service and sell branded skincare products, supplements, and pet care products to their audiences directly through the social networking app.

The Supliful app is one of 197 currently available on TikTok Shop—an e-commerce feature that the social media company rolled out last year to its more than 150 million users across the US. The new feature is quickly growing in popularity and, despite only being available in the US, generated $11.9 billion in revenue in 2023.

With its TikTok Shop app, Supliful enables creators to sell products with custom branding in the most sought-after segments, capitalizing on the in-app shopping experience that TikTok Shop offers. In 2023, the beauty and personal care category dominated global TikTok Shop sales, with approximately 370 million items sold. Food and beverages, including supplements, ranked third with 138 million items sold.

“The Supliful app empowers TikTok Shop business owners to monetize their audiences with branded consumer packaged goods. It’s a unique opportunity for creators to switch from third-party product endorsements and building other brands’ market value to growing their own net worth instead. We’ve made it as easy as possible to start selling, taking care of all things product compliance, production, and shipping.” 

– Mārtiņš Lasmanis, co-founder and CEO of Supliful

Currently, 26 products in skincare, supplement, and pet care categories are available for users to sell through the Supliful TikTok app—including the trending Ashwagandha herbal supplements, creatine, hair oils, and more. The product catalog is regularly updated, with an average of 20 new products added per month. All products available for sale are FDA-approved and fully compliant with TikTok policies and shipped within 48 hours.

“We continue adding high-selling products to our TikTok Shop app, such as gummy supplements, with a market size in the US estimated to reach $3.67 billion in 2024. Just recently, Goli Nutrition reported going from $0 to $ 4.1 million per month in 30 days on TikTok Shop with their apple cider vinegar gummies. There’s a million-dollar business opportunity, and our app already includes six white-label gummy products to leverage it,” Lasmanis adds.

Supliful is an on-demand dropshipping service for CPG products, allowing creators to start their own brands quickly and with low investments. Such promotion of micro-brands is in line with the shopping preferences of TikTok’s biggest audience—Gen Zers. A survey published by Vogue Business showed that Gen Z consumers prefer individualization and niche narratives and often opt for independent and micro-brands rather than household brands.

Supliful was launched in 2021 and is headquartered in Denver, Colorado. It serves 300,000 sellers globally. In its second year in business, Supliful users generated more than $7 million in revenue, illustrating the demand for quality custom CPG product dropshipping.