Linnworks & Sock Snob partner to increase market efficiency & connectivity

Linnworks, a leading provider of ecommerce inventory and order management software, has today announced its partnership with Sock Snob Ltd, an emerging D2C ecommerce business specialising in affordable, quality socks, slippers and accessories.

With a diverse range of products sourced from over 50 brands, Sock Snob operates a 25,000 sq ft warehouse near Leicester and manages over 15,000 unique sock variants across multiple global marketplaces. However, the rapid growth of the business brought complexity in handling seasonal periods and managing inventory and sales across 25 marketplaces globally, including emerging platforms such as TikTok Shop and SHEIN.

By leveraging Linnworks’ advanced automation and inventory management capabilities, Sock Snob was able to sync stock across multiple warehouses and third-party logistics (3PL) effectively to meet demand seamlessly and without manual intervention.

Linnworks’ open platform has also provided Sock Snob with powerful data extraction and reporting tools via Power BI, allowing for real-time visibility into marketplace sales, stock levels, and even return rates by product and supplier – capabilities that the company had not been able to find previously with other systems.

These insights have enhanced Sock Snob’s profitability by enabling a deeper understanding of its margins and operational efficiency. “80% of our sales are in Q4,” explains Steve Brighty, Senior Ecommerce and Marketplace Manager at Sock Snob. “We can now track the margin on every single order that goes out the door, and Linnworks’ open platform gives us the flexibility to pull this data and integrate it with Power BI, helping us make informed data-driven decisions. The Linnworks platform has been invaluable in helping us to overcome the challenges of seasonality and demand spikes by taking the leg work out of the process for us and our staff.”

The automation features within Linnworks have been particularly valuable during peak seasons, ensuring that  Sock Snob can scale operations effectively during peak times without compromising efficiency and cost control.

“Linnworks allows us to get orders out the door faster during peak periods,” Steve adds. “By eliminating manual processes, our team can focus on meeting customer demand without being  bogged down by administrative tasks.”

Chris Timmer, CEO, Linnworks comments, “When a company receives over 25,000 orders per day during peak season, it’s crucial to have the right systems in place to  maintain efficiency and  customer satisfaction. We are delighted to support Sock Snob in managing its vast marketplace offerings effectively and efficiently. Being able to sychronise stock across multiple warehouses, including its US-based 3PL has been crucial to the growth of the business and recent success. By leveraging Linnworks’ flexibility and data-driven capabilities, Sock Snob is now well-positioned to maintain operational excellence as it continues to expand its global presence.”

To find out more about the partnership, https://www.linnworks.com/case-studies/sock-snob-enhanced-efficiency-and-connectivity/