Instagram add labels for AI content

We view this move towards a more transparent media landscape as extremely positive. While AI has revolutionising potential, the ease of creation and dissemination of fake images and videos can deceive and manipulate public opinion quickly and on a large scale – they have the potential to completely erode trust in the news cycle and what the public perceives as true.

We’ve already seen a dramatic increase in abuses of deep fake images and videos circulating online. As artificial intelligence advances, it will become more and more challenging to distinguish between authentic and artificially generated media. Without some sort of label, the public is left to rely on their personal intuition alone and the spread of misinformation becomes easier. Adding labels to AI-generated content can allow for transparency and informed consumption of media, avoiding the potential of an anarchic media landscape.

If we want to integrate AI successfully into our daily lives, it is important for large, impactful companies like Meta to lead the charge in aligning with standards and regulations that enforce accountability and responsibility. That way, we can build public trust in the technology and use its full potential to contribute to the common good.