How retailers can keep up with deal-hungry shoppers on Prime Day

Prime Day, and the competitive events surrounding it as retailers compete for deal-hungry consumers, serve as a testing ground for retailers and warehouse operations ahead of the crucial Q4 shopping period.

While most have this period planned many months in advance, in recent years, the holiday season has become much more drawn out with frequent sales and extended return windows. It’s no longer just about gauging sales performance but also assessing how well both the shop floor and fulfilment centres manage increased pressure. Success hinges on understanding the interaction between technology and the human workforce and, where relevant, ensuring that temporary staff are appropriately deployed and adequately trained, and operational workflows are optimised.

To achieve this, retailers and warehouse managers alike must continuously scrutinise areas causing inefficiencies, determining whether they can be resolved through technological interventions – be it hardware to streamline operations or software capable of identifying and addressing challenges. Ultimately, it’s about keeping both employees and systems running smoothly to stay prepared for the busiest time of year.