Fabletics Elevates Supply Chain Planning With Blue Yonder

Fabletics, the world’s most fashionable, high-performance active and lifestyle wear brand, announces a collaboration with and the selection of Blue Yonder’s SaaS-based Supply Chain Planning solutions, including demand planning, allocation & replenishment, merchandise financial planning, and size scaling, to further expand its global footprint. The transformation will be supported by Plantensive, a Blue Yonder partner.

Once the Blue Yonder solutions are implemented, Fabletics will: 

Own a best-in-class and agile planning toolset that can grow with the business and offer flexibility.

Utilise varying datasets and algorithms for inventory recommendations across each of its brands.

Transform its business processes across its direct-to-consumer e-commerce, retail, and dropship and wholesale channels, resulting in improved inventory turns and reduction leading to higher revenue.

Positively impact sustainability thanks to better planning processes that allow inventory to be in the right location to sell, leading to less waste and further benefiting the company’s CarbonNeutral® certification.

With Blue Yonder’s Supply Chain Planning solutions, Fabletics can harness the power of demand planning and forecasting to improve sustainability and meet increasing customer expectations. Fabletics can achieve higher planner productivity, better inventory management, and gain an improved understanding of demand drivers and customer behaviour. With allocation, Fabletics will receive recommendations for the right merchandise distribution down to size so it can optimise inventory, reduce waste and avoid unnecessary markdowns. With merchandise financial planning, Fabletics can tie enterprise-wide strategic plans to the execution of shared goals, establishing consumer-centric, omni-channel financial guidelines to manage inventory profitability and

productivity. And with size scaling, Fabletics will be able to conduct low-level, detailed analysis at appropriate intervals to get the right sizes to each location while decreasing excess, fringe-sized assortments.

“We are thrilled to partner with Blue Yonder to drive the strategy and execution of Fabletics’ digital transformation journey. As a strategic partner, Plantensive is committed to delivering end-to-end planning, allocation, and replenishment solutions that will not only enhance Fabletics’ internal operations but also elevate their customer experience,” said Derek Cesarz, managing partner, Plantensive. “We are excited to be part of their growth story and look forward to a successful collaboration.”

“Retailers today find it increasingly challenging to manage demand planning, allocation, replenishment, and forecasting due to supply chain disruptions such as labour shortages and rising inflation. Fabletics is taking the first step in transforming their business to better meet the needs of their consumers and internal teams to expand globally and support their manufacturing process as a result. We couldn’t be more thrilled to be part of their transformation along with our partner Plantensive and look forward to working with Fabletics further as they continue to evolve as a global brand,” said Vince Beacom, president, Global Retail, Blue Yonder.

Additional Resources:

Learn more about Blue Yonder’s SaaS-based Supply Chain Planning solutions, including demand planning, allocation & replenishment, merchandise financial planning, and size scaling