Diwali Discounted & Delivered: Quick commerce set to disrupt the Festival of Lights

Quick commerce is poised to transform Diwali, according to research from the leader in market research technology (Restech) Cint. The findings show that close to three-quarters of Indians will spend over 25% of their Diwali budgets with quick commerce providers such as Amazon, Flipkart Minutes and BlinkIT and the average q-commerce Diwali spend will be INR 32,000.

The quick commerce sector in India has been an incredible success and shows little sign of abating. Strategy consulting firm Redseer predicts the sector to grow at a compound annual growth rate (CAGR) of more than 40% in the next three years.

When it comes to what Indians will be purchasing, the Cint research shows that two thirds (65%) will be using q-commerce to buy clothing and footwear, with 59% citing smartphones as the most likely purchase.

The report also explores what is driving this interest: 36% of respondents cite fast delivery for last-minute purchases as the key motivation to use q-commerce, while 32% said it was driven by discounts.

“One of the most interesting findings is that – in terms of which platform is leading the q-commerce charge – Amazon is the clear winner,” said Saif Qezilbash, Head of Sales, India, Cint. “This preference for large American brands over domestic names echoes other findings from our research that highlighted three-quarters of Indians prefer to pay for Diwali purchases via Google Pay. Given that q-commerce is set to reach over $5billion by 2025, that is a substantial part of the Indian economy being based on American e-commerce giants.”

For further details on the methodology and results, please visit the Cint website, here.