Panasonic Toughbook Appoints New European Channel Head to Drive Growth

Panasonic’s Mobile Solutions Business Division has today announced the appointment of Damien Fernandez to the role of European Channel and Partner Manager for the TOUGHBOOK brand. Based in Lyon, France, Damien’s core responsibilities will be to further enhance the brand’s channel proposition through developing programs, streamlining operations, and building closer relationships with resellers, distributors, and partners.

Damien will focus on enriching the TOUGHBOOK partner ecosystem by enhancing the value of its programs and broadening partnership opportunities in existing and new markets. As the leader in rugged mobility, the TOUGHBOOK go-to-market strategy will empower partners and distributors to support all frontline workers with secure and reliable solutions.

Damien has extensive global experience in designing and executing channel growth strategies. In his previous leadership positions at multinational US-based networking company, Extreme Networks, Damien built a successful portfolio of go-to-market strategies, leading global sales teams, cultivating partner relationships, and developing successful, thriving channel communities with resellers and distributors across Europe and Asia.

 

A Mobility Partner Like No Other

Panasonic TOUGHBOOK recognises that strong, reciprocal partner relationships help it to maintain its leading position in the rugged device market. This enables Panasonic to intimately understand partner needs, helping them to respond to fluctuating end-user requirements with customised rugged mobile computing solutions that increase efficiency and productivity in any environment.

This is where the TOUGHBOOK Partner Programme is key, offering channel partners of all sizes a comprehensive range of dedicated resources. These include bespoke training workshops and webinars, deal registration, and sector-specific resources, enabling Panasonic’s channel community to utilise the decades of TOUGHBOOK expertise that it brings to a variety of mission-critical industries and deployments.

Damien Fernandez, European Partner and Channel Manager at Panasonic TOUGHBOOK, comments: “I’m thrilled to join the Panasonic TOUGHBOOK team. The opportunity to make a significant contribution to the evolution of our channel and distributor network and to drive growth and innovation was too good to miss. The rugged mobile device industry has reached an inflection point when it comes to mobility; with advancements in technologies such as 5G, AI, and increasingly complex deployments. Panasonic is a true enabler here, positioning TOUGHBOOK as an end-to-end solution to help partners re-think mobility, unlock their full potential and deliver exceptional use cases, while remaining strongly competitive.”