Ensuring data privacy amid the AI boom

The rapid deployment of AI tools has dramatically changed technology, impacting almost everything we do in both our personal and professional lives. With new AI tools constantly feeding on data that is shared across websites, apps, and services, understanding privacy awareness is vital to understand how information may be utilised in the event of a breach.

So much of our personal information is constantly being collected, shared, and analysed across websites, apps, devices, and services. It’s more important than ever to understand how data is collected and processed, especially with the AI boom dramatically changing technology and how we do things at work and personally this year. Individuals and organisations can limit what data we allow to be collected and processed by updating privacy and security settings on mobile apps, IoT devices and browsing online to our preferences. This will assist individuals in protecting their own personal data and dually better protecting organisational data including, of course, customer data. It is extremely important that we all mobilise the significant privacy tools available to us in our online toolkits – through web browsers, applications, software, etc.