Morphy Richards Selects Slimstock to Enhance Supply Chain Visibility

Morphy Richards, the iconic British home appliances brand, has joined forces with Slimstock to revolutionise its supply chain. By adopting Slimstock’s AI-powered planning platform, the leading home appliances distributor will enhance visibility throughout its end-to-end operation, improving collaboration with both suppliers and customers.

From air fryers and kettles to vacuum cleaners and everything in between, Morphy Richards has been making home life easier for over 80 years, creating products designed to last. In August 2023, Consumer Brands Limited became the official licensee of Morphy Richards in the UK, bringing renewed energy to the renowned brand.

As the business continues to evolve, it remains focused on improving operational efficiency and optimising its working capital investment to enhance product availability across its extensive customer base.

Committed to delivering greater value to major retailers, leading online players, and ultimately, the end consumer, Morphy Richards will leverage Slimstock’s advanced platform to elevate its supply chain planning capabilities.

 

A Strategic Partnership Backed by Proven Results

The decision to implement Slimstock’s platform follows the success seen at sister company Poole Lighting, a long-time Slimstock customer with over a decade of experience using the solution. The collaboration between Morphy Richards and Slimstock builds upon this established relationship.

Rob Wileman, Managing Director at Morphy Richards, explains: “Through collaborating with Slimstock to apply these best practices at Morphy Richards, this transformation initiative will provide a solid planning foundation to support our ambitious growth objectives.”

 A Platform for Growth

Highlighting the importance of Slimstock’s advanced forecasting capabilities, Nick Cox, Supply Chain Manager at Morphy Richards adds: “Slimstock will provide greater visibility into customer level demand, enabling our team to pivot to demand shifts with speed, ensuring the right availability in the right location.”

Furthermore, with Slimstock’s workflow-driven approach, the planning team at Morphy Richards will automate routine supply chain processes, freeing up time to prioritise more strategic value-add tasks.

By autonomously calculating the optimal inventory balance for thousands of SKUs based on evolving demand, service levels and upcoming promotions, Slimstock’s solution will play a pivotal role in minimising stockouts while reducing excess stock.

 

 Partners in Digital Transformation

As Morphy Richards embarks on its digital transformation, the partnership with Slimstock marks an exciting chapter in its ongoing commitment to delivering high-quality products and exceptional customer service.

Joe Howarth, Supply Chain Specialist at Slimstock, concludes, “We are excited to support Morphy Richards as they advance their supply chain operations. Slimstock’s platform will not only help them meet the demands of today’s competitive marketplace but also position them for success in the years to come.”

Learn more about Slimstock’s Supply chain Planning Platform>>