Demand Planning / Forecasting

Demand Planning Systems, Demand Forecasting, Scheduling, Execution, Collaborative Planning, Forecasting and Replenishment, Sales & Operations Planning(S&OP) and improving quality control functionality.

Land O’Lakes Selects Terra Technology Multi-Enterprise Demand Sensing

27-Oct-2015
Land O’Lakes Selects Terra Technology Multi-Enterprise Demand Sensing
Land O’Lakes, Inc., one of America's premier agribusiness and food companies, has purchased Terra Technology’s Multi-Enterprise Demand Sensing software-as-a-service solution. Land O’Lakes chose Terra after successful pilots demonstrated significant gains in forecast accuracy from modelling customer order patterns and incorporating retailer data into the forecast.

“Terra Multi-Enterprise Demand Sensing delivered the step-change in planning performance Land O’Lakes was looking for,” said Yone Dewberry, Vice President, Supply Chain Planning and Logistics, Land O’Lakes. “Pilot results showed we could use available data across the supply chain, including retailer point of sale, to more efficiently drive our supply chain and reduce forecast error dramatically.”

"We are very excited to welcome Land O’Lakes as a customer,” said Robert F. Byrne, CEO of Terra Technology. “Their use of retailer data to sense demand underscores Land O’Lakes’ commitment of adopting cutting-edge practices to power its business and achieve outcomes that were previously not possible.”

Multi-Enterprise Demand Sensing improves planning performance by synchronizing supply chain decisions with what is happening on the store shelf. This is especially important in volatile markets and for new product introductions where history is a poor indicator of future performance or simply not available. Aligning daily demand predictions with market realities allows manufacturers to better serve customers, reduce inventory and free working capital to invest in new growth opportunities.

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